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description: 'DEMA: Revolutionizing Online Shopping with $YIN'
---

# E-Commerce

{% embed url="https://drive.google.com/file/d/1OP3rzJiU1w2Zgh38c-LVRlEeLlN1RDag/view?usp=sharing" %}

Our e-commerce platform, [DEMA](https://www.shopdema.store/) (which stand for **De**centralized **Ma**rket), is one of YIN DAO’s flagship investments, aimed at creating a versatile marketplace where users can purchase a wide range of products using any form of payment; creditcards, debitcards, PayPal,  and cryptocurrency - including **$YIN** tokens. This initiative capitalizes on the rapidly growing adoption of crypto payments and e-commerce to position YIN DAO as a leader in the Web3 retail space.

The platform is designed to cater to global consumers, offering an extensive selection of products ranging from home appliances, merchandise, clothing, and accessories, to digital products, industrial supplies, and engineered products. With its integration of $YIN as a form of payment, the platform not only enhances the utility of the token but also generates substantial revenue streams for the DAO treasury and its members. Website: [https://www.shopdema.store/](https://www.shopdema.store/)&#x20;

### **Key Features**

1. **Broad Product Range**
   * **Retail Products**: Electronics, apparel, accessories, home goods.
   * **Industrial Supplies**: PPE, valves, fittings, flanges, bolts, chemicals, and electrical instruments.
   * **Digital Assets**: NFTs, software licenses, e-books, and other digital goods.
   * **Commodities**: Bulk items for businesses and resellers.
2. **Seamless Crypto Payment Integration**
   * **$YIN Utility**: $YIN tokens will be accepted as a payment method, driving token utility and adoption.
   * **Multi-Currency Support**: In addition to $YIN, users can pay with other cryptocurrencies such as SOL, ETH, BTC, USDT & USDC.
   * **Minimal Fees**: Leveraging the Solana blockchain ensures **low transaction costs** and **fast processing speeds**, enhancing user experience.
3. **Global Accessibility**
   * Accessible to both local and international customers, ensuring a broad user base.
   * Crypto payments eliminate traditional barriers such as currency conversion and banking fees.
4. **Business-to-Business (B2B) Focus**
   * Targets **Suriname’s growing Oil & Gas industry** by supplying industrial products, instruments, and equipments.
   * Partnerships with local businesses and distributors to establish a strong foothold in the region.
5. **Rewards and Loyalty Program**
   * Users paying with $YIN earn discounts and loyalty rewards, further incentivizing token usage.
   * Staking $YIN on the platform can unlock exclusive offers and early access to limited products.

### Advantages of Crypto Payments in E-Commerce

1. **Decentralization and Security**
   * Crypto payments eliminate the need for intermediaries, ensuring faster and more secure transactions.
   * Blockchain technology guarantees transparency and prevents fraud.
2. **Global Reach Without Borders**
   * Customers can shop from anywhere in the world without worrying about currency conversion or cross-border transaction fees.
3. **Reduced Transaction Costs**
   * Traditional payment processors charge up to 3-5% in fees. With crypto, fees are drastically reduced, benefiting both the platform and its users.
4. **Increased Privacy**
   * Crypto payments protect user data by eliminating the need to share sensitive financial information, such as credit card details.
5. **Enhanced Adoption of $YIN**
   * Accepting $YIN as a payment method directly ties the platform’s success to the token’s utility, creating a self-reinforcing cycle of growth.

### **Revenue Model**

1. **Transaction Fees**
   * A **2% platform fee** is charged on all transactions, including those made with $YIN. This fee generates significant revenue for the treasury.
2. **Vendor Partnerships**
   * Businesses listing products on the platform pay a **listing fee** and a **commission on sales**, contributing additional revenue.
3. **Advertising Revenue**
   * Vendors can purchase advertising slots on the platform using $YIN, driving token demand.
4. **Loyalty Program Funding**
   * A portion of the revenue is reinvested into loyalty rewards to maintain user engagement and incentivize token use.

### **Projected Profitability (First Year)**

**Initial Investment**: $100,000\
**Revenue Projection**: $1,200,000

#### **Profit Allocation (First Year)**:

* **60% to Treasury**: $720,000 for reinvestment and passive income.
* **40% to SHIBU Society**: $360,000 for operational expenses and ecosystem development.
* **10% to $YANG Holders**: $120,000 distributed annually via our tiered system.

#### **Projected Profitability (5-Year Outlook)**

<table data-header-hidden><thead><tr><th></th><th></th><th></th><th></th><th></th><th width="106"></th><th data-hidden></th></tr></thead><tbody><tr><td><strong>Year</strong></td><td><strong>Investment</strong></td><td><strong>Revenue</strong></td><td><strong>Treasury Allocation (50%)</strong></td><td><strong>$YANG Rewards (20%)</strong></td><td><strong>Buyback &#x26; Burn (10%)</strong></td><td></td></tr><tr><td>2025</td><td>$100,000</td><td>$1,200,000</td><td>$600,000</td><td>$240,000</td><td>$120,000</td><td></td></tr><tr><td>2026</td><td>$50,000 (marketing)</td><td>$1,800,000</td><td>$900,000</td><td>$360,000</td><td>$180,000</td><td></td></tr><tr><td>2027</td><td>$50,000 (marketing)</td><td>$2,700,000</td><td>$1,350,000</td><td>$540,000</td><td>$270,000</td><td></td></tr><tr><td>2028</td><td>$50,000 (marketing)</td><td>$4,050,000</td><td>$2,025,000</td><td>$810,000</td><td>$405,000</td><td></td></tr><tr><td>2029</td><td>$50,000 (marketing)</td><td>$6,075,000</td><td>$3,037,500</td><td>$1,215,000</td><td>$607,500</td><td></td></tr></tbody></table>

* **Total Revenue**: $15,825,000
* **Treasury Allocation**: $7,912,500
* **$YANG Rewards**: $3,165,000
* **Buyback and Burn**: $1,582,500

### **Benefits to DAO Members and Treasury**

1. **Treasury Growth**
   * A significant portion of the platform’s revenue bolsters the DAO treasury, enabling future investments in high-potential projects.
2. **Member Rewards**
   * $YANG holders benefit from regular profit-sharing based on a tier system.
3. **Token Scarcity and Value**
   * The Buyback and Burn mechanism removes $YIN tokens from circulation, potentially driving up their value over time.
4. **Increased $YIN Utility**
   * Integrating $YIN as a payment method directly ties the token’s value to the platform’s success, fostering long-term growth.
