The Problem

The Problem statement most web3 project have been facing for a decade.

Most Web3 projects struggle with building and maintaining a strong community. Despite large marketing budgets, they encounter a series of critical issues:

• Unsustainable Growth: Marketing efforts often attract "airdrop hunters" who claim tokens and immediately vanish, leading to high user churn and low retention rates.

• Superficial Engagement: Metrics are often misleading. A high number of tweets and retweets doesn't translate to a loyal community, and platforms like Discord are frequently inactive or filled with bots.

These challenges highlight a critical need for a new approach to community building. The fundamental questions remain:

• How can projects grow their community organically?

• How can projects measure true engagement?

• How can you maintain or increase the strenght & engagement level of your community?

• How can projects ensure that community members are invested in the project's long-term success rather than just a quick profit?